Communication & Outreach

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IIEC’s Experience in Communication & Outreach
 

At a Glance:

In order to bring good energy policy into practice and raise its profile in international dialogue, IIEC develops strategic communication and outreach plans to raise public awareness of Energy Efficiency (EE) and Renewable Energy (RE) as well as to stimulate stakeholder participation, education and engagement in sustainable energy. IIEC provides assistance in planning and designing promotional materials and programs, including event management in Asian countries such as Cambodia, China, India, Lao PDR, the Philippines, and Thailand. IIEC manages and maintains information-sharing plat- forms to provide a dynamic and robust mechanism for disseminating research efforts and knowledge to the broader community.

Our Experience:

To promote awareness, IIEC facilitates replication and mainstreaming of successful projects by compiling lessons learned and disseminating program knowledge and best practice methods to leaders and consumers alike. IIEC crystallizes data and program experience by developing and maintaining comprehensive implementation manuals, websites, databases, social media, advertising (print, online, radio, or television commercial), marketing collaterals (brochures and case studies), events (workshop proceedings), and trade shows; this allows us to bridge the gap between global knowledge and local action. We integrate web-based applications and databases for supporting online promotional and educational activities, which have become an essential tool in the communication and marketing environment.

The Challenge:

A lack of comprehensive knowledge management resources – such as project databases, networks and implementation guides – creates significant barriers to scaling and replicating successful clean energy programs. At the same time, lack of consumer knowledge impedes adoption of energy efficient practices and technologies. In spite of the large volume of global pilot projects, many policy makers lack the technical capacity to design, implement and extend successful Energy Efficiency (EE) and Renewable Energy (RE) programs. The lack of consolidated project information makes it difficult for leaders to learn from and improve upon past projects. Failure to consolidate and distribute lessons learned across regions and sectors represents a significant constraint to international progress in clean energy and climate change mitigation efforts. Creating mechanisms to communicate and reach out to key stakeholders, intermediary organizations, and the public is therefore a key challenge.

IIEC’s experience in this key activity, categorized by country is listed below:

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Mexico TOP LINK
Project Title
Dealmaker - Mexico

Region

South America

Service Area

Communication & Outreach

Project Title

Dealmaker - Mexico

Country

Mexico

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Project Duration

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Project Description and Summary of Services

 

 

 

 

 

The objective  of this project was to increase the availability of energy-efficient and renewable energy equipment and services by fostering partnerships between Mexican and US and other foreign companies. IIEC conducted a detailed assessment of promising market sub-sectors for energy efficiency services and then identified interested US companies for possible tie-up  with potential Mexican partners.

With the Trust Fund for Electricity Savings (FIDE), IIEC  also promoted the development of an energy services industry in Mexico. Energy services companies (ESCOs) could (1) identify opportunities to save energy for their clients , (2) arrange for financing, (3)  implement the project, and  (4) guarantee the performance of the project over time. The development of a vibrant ESCO industry was projected to attract significant new investments in energy efficiency in Mexico.

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Regional & Global TOP LINK
Project Title
Virtual Trade Show (VTS) - Worldwide

Region

 Regional & Global

Service Area

Communication & Outreach

Project Title

Virtual Trade Show (VTS) - Worldwide

Country

 

Client

 

Project Funding Agency

 

Project Duration

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Project Description and Summary of Services

 

 

 

 

 

The  objectives of this project were: (1)  to establish a web-based tradeshow for businesses that offer energy efficiency technologies, products and services to customers and  (2) to create an information/knowledge library containing energy efficiency technologies for processes, energy efficiency products and services and successful energy-efficiency investment case studies.
The information/knowledge library would be searchable by web-based search engine through the web-based tradeshow. Visitors could  freely search, inquire and discuss their requirement with particular suppliers and experts. They could get information on how to  reduce energy consumption in their factory, which technologies to focus on as they develop the project concept, and how well these technologies would work for them.

Various publications and reports available at IIEC provided information on relevant technologies and supporting case studies.  These served as  the primary information source for the  virtual trade show prior to the transformation of all information  into a concise user-friendly format  accessible through the web.

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South Africa TOP LINK
Project Title
Clean Commute Information Centre

Region

Africa

Service Area

Communication & Outreach

Project Title

Clean Commute – Transport Reduction Program

Country

South Africa

Client

 

Project Funding Agency

CSIR and US EPA

Project Duration

Start Date

1997

Scheduled Completion

1998

Project Description and Summary of Services

 

 

 

 

 

IIEC and the Department of Minerals and Energy jointly launched a transport reduction program known as the Clean Commute (the SeSotho name is “Leeto le Phepa”). The Clean Commute initiative featured innovative mechanisms such as car-pooling and van-pooling schemes as well as flexible work hours and tele-commuting options to reduce the impact of single-occupancy vehicles on South Africa’s increasingly grid-locked roads.

The Clean Commute was initially being pilot tested in Kyalami Business Park in Midrand. IIEC worked closely with Midrand Transport Association and the mini-bus taxi industry. Under this project IIEC also co-hosted a one-week Sustainable Transport Study Tour to the Netherlands for South Africa’s Parliamentary Transport Study Group and other key transport officials. The study tour resulted in a ten-point set of recommendations for sustainable transport activities in South Africa. Furthermore, IIEC and its partner MidTran developed a business plan for a Commuter Information Centre in Midrand.

The Centre would offer information on park-and-ride opportunities, existing public transportation routes, schedules and fees, and in general promote public transport and non-motorized transportation for residents, workers, shoppers, business travelers and tourists. The project was jointly funded by US EPA, Council for Scientific and Industrial Research in South Africa and the Department of Minerals and Energy.

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